Several months ago, my sister wrote a review on The Entrepreneurial Rollercoaster. Our opinions differ so we thought it’d be good to share both of our reviews. This review was originally posted on my personal blog.
The concept of being your own boss has a magical appeal to many people. Being able to set your own schedule, to do what you want when you want, and not have to answer to anyone seems like the perfect world. Many times when it comes to starting your own business, we choose an area where we already have expertise; a mechanic opens up a shop, a painter starts his own painting business, etc. What many people don’t realize is that business has its ups and downs, or has Darren Hardy puts it, “This is what business is. It is a frightening, exhilarating, and totally addictive thrill ride” (24). In The Entrepreneurial Rollercoaster, Hardy does a great job of explaining and preparing the reader for the ride.
Hardy explains the rollercoaster ride by focusing on three areas: toughness, skills, and mindset. Anyone who has worked for themselves in the past or has worked in sales knows it can be very frustrating at times. Rejection, frustration and doubt can and will affect you from time to time. The important thing is knowing how to respond and not get consumed by the hard moments. Throughout the book, it is apparent that Hardy wants the reader to understand that sometimes it will seem like the world is caving in on you. How do you move forward in those moments? Understanding the proper mindset and skills needed to keep progressing forward.
What is that mindset? The overall mindset can be explained by Jim Rohn, Hardy’s mentor, who explained it this way “The goal of this grand human adventure is productivity, pursuing the full development of all your potential. To see all that you can become with all you’ve been given” (247). This concept is the most important because many times, we (myself included) get caught up by the end result that we are chasing, building toward, or pursuing. Of course the end result is important; however, if we don’t slow down and enjoy the process, it will be difficult to actually achieve the desired goal.
Although Hardy discusses a variety of skills in his book, I am going to highlight the one that I believe is the most important: sales skills. I am happy that Hardy introduced this skill first, as I believe it is the most important. No matter what each of us do, day in and day out, we are always selling. Understanding the importance of developing this skill cannot be understated. Of course, some fluff and hype are expected; overall though, Hardy does a good job of delivering nuggets for each skill set and a great job of explaining sales. Hardy also touches on other important skills: leadership, productivity, and discernment.
If you are looking for a book to read as you think about becoming a full-time entrepreneur, this is a good start; however, it is certainly not a stand-alone book. As you read through this, make sure to keep a perspective that this book’s job is to pump up the reader, as well as giving some solid, practical advice and information. Get a pen, grab the book, and settle in for the ride!
If you have already read the book, I would love to hear your thoughts on it. Do you agree with my assessment of it?